How AI helps deliver personalized services to new customer profiles in the financial sector



20 July 2021

Banking is evolving towards a much more personalized customer relationship model, and therefore, establishing a solid foundation of trust is key. In fact, according to a recent NTT DATA study, 65% of respondents claim they have full confidence in the way their bank manages their personal data.

In this sense, the use of disruptive technologies such as Artificial Intelligence (AI) represents a unique advantage over large technology competitors, as it allows banks to be able to use data to offer personalized financial advice to each customer on how to achieve their life goals.

The following infographic shows the keypoints to understanding the new customer profiles and how to establish an AI-based relationship model that allows to offer personalized services in a proactive way.


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